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Philips Marketing Operations Planning Manager Medical Devices B2B Thailand, Bangkok, Bangkok 865384247
Marketing Planning
Supports the Head of Marketing Planning, Operations and Engagement Strategy, APAC in the marketing planning processes across the business segments.
Consolidates and aligns with the district leader and business managers on the BMC enablers, especially those connected to activation, like events, digital and demand generation activities.
Creates and maintains the Thailand Marketing Calendar based on the HS Marketing Plan, BMC enablers and business objectives, including events, digital and trade association media activities.
Keeps the overview of the Thailand market’s marketing budget across the business segments.
Marketing Execution
Works with the local sales and modality managers to localize campaigns and identify localization requirements.
Manage the localization of global assets or creation of local assets with business managers, agencies or other parties and ensures local assets are posted with correct Meta Data according to local Legal and Regulatory guidelines and the guidelines of HS Engagement Strategy in the content management system.
Works with the D2B, Event and Comms teams to activate campaigns and execute local Marketing and Launch Plans and to support the country manager and business managers.
Marketing Excellence & Performance
Supports the Head of Marketing Planning, Operations and Engagement Strategy, APAC, to ensure ways of working and operations are efficient and measured, leveraging specific marketing performance data.
Ensures that marketing measurement drives performance review of key functions and campaigns.
Required to lead some APAC regional project work in driving marketing operations excellence across the region.
To succeed in this role, you should have the following skills and experience:
Bachelor's degree of minimum 7 to 15 years’ strong experience in Strategic Marketing, Marketing Planning and Operations, campaign and events management preferably from the Healthcare, B2B or the equivalent industry.
Strong project management skills.
Experience in marketing technology, healthcare or MedTech products or solutions is a plus but not necessary.
Certified LEAN Advanced is a plus.
Ability to build and nurture effective relationships within the matrix by developing cooperation with peers within the market and cluster functions.
Experience in integrated market planning and or program planning.
Strong operational and execution focus, driven by customer intimacy.
Problem Solving skills. Drives continuous improvement via Lean.
Experience in leading change management with strong internal stakeholder management to drive change.
Thailand market experience is a must.
Reporting line
Reports to Head of Marketing Planning, Operations and Engagement Strategy, APAC.
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