Job Summary (Primary function)
Essential Functions of the Job (Key responsibilities)
• Develop and execute integrated market access brand plan(s), annual operational plan and new product/indication launch planning activities
• Develop, implement and pull-through branded and unbranded market access promotional plan and educational activities; including planning, resource creation, and implementation across payer, IDN, VA, DoD and emerging organizations
• Develop and plan for associated market access team training initiatives
• Collaborate with Product Strategy and across Market Access functions to ensure appropriate alignment and integration of strategy
• Collaborate in the development, implementation and placement of personal and non-personal print, digital media and video promotional plans and associated resources
• Collaborate with Product Strategy, Market Access functional leads, and Payer Account teams to identify and develop content for market access marketing programs
• Collaborate with Payer Account Team Lead in the monitoring of payer formulary and policy access
• Provide marketing input to HEOR studies and translate findings into promotable resources
• Plan and execute advisory boards and engagement activities with external experts to gather insights and inform strategy
• Design and implement qualitative and quantitative Market Access market research to inform strategy and implementation
• Collaborate with Medical, Legal, Regulatory, and Compliance colleagues to gain approval of educational and promotional resources
• Collaborate with Global Value and Access team, as needed
• Work with multiple external agencies to manage projects from concept to completion on time and within budget; while measuring success vs industry benchmarks and ensuring strategic alignment and executional excellence
• Manage annual budget, POs, invoice approvals, and monthly accruals and projections
• Develop and deliver internal and external presentations to support the US Market Access Team
• Work in a fast-paced environment, rapidly assimilate information, make decisions, prioritize and manage multiple projects/priorities
Qualifications (Minimal acceptable level of education, work experience, and competency)
•7 to10 years experience in the pharmaceutical/biotech industry
•2 to5 years experience in brand marketing, or market access marketing or other relevant experience
• Oncology experience required; with oral and IV agents preferred including knowledge of oncology GPOs and large, organized hospital and community oncology customers preferred
• Experience with launching products preferred
• Strong project management, agency and budget management experience
• Strategic and innovative mindset with attention to detail
• Demonstrated ability to work effectively with cross-functional stakeholders
• Experience working within appropriate compliance, medical, legal and regulatory environments (i.e., promotional review processes, fair market value, Sunshine Act, HIPPA, etc.)
• Demonstrated knowledge of MSOffice Suite. Experience working within regulatory/compliance, systems/technology preferred (i.e. Fair Market Value systems, Veeva, Mobile Locker, CRM, SharePoint, WebEx, audio/video/projection, etc.)
• Executive presence with strong verbal/written communication and interpersonal skills
• Knowledge of payer marketing, managed care, state and federal reimbursement sectors preferred
Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required.
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