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Define market segmentation and growth strategy for GEHC priority national and regional accounts.
Define strategy for presence at key global oncology conferences and work with marketing program manager, regional marketing, for execution.
Drive productization of oncology pathways strategy and grow specific disease areas (Breast, Lung, Prostate, Liver)
The incumbent will be responsible to drive the pipeline and show growth in Win Rate, Share, Visibility & New Leads. Initial focus will be to drive focused initiatives and sales strategies around simulation & advanced detection products such as CT/MRI Sim, PET CT solutions & 3P partnered solutions in radiation oncology centers.
Lead research and outcome-based pilot studies with key academic research institutes pertaining to care area approach for Breast, Prostate, Lung & Level. Help build the commercial services lines around these organ specific care areas.
Take responsibility and accountability for developing and launching NPI’s with multi-generational Oncology Solutions product and solution road maps, launching new solutions, services and managing offerings through the lifecycle
ResponsibilitiesHave a deep understanding of customer ecosystem in oncology domain specially in Theranostics, Radiation/Medical/Surgical/Immuno Oncology departments to innovate ways to generate business growth in support of business segment targets on orders, revenue, cost and margin. Previous work experience with an Oncology focus highly preferred
Ability to effectively communicate and influence internal and external audiences, using both oral and written communication skills
Should be able to drive outcome-based selling (VBM) by mapping organ specific care area workflows (patient journey) and bring innovation in proposing solutions and products. Establishes clinical and technology company business model innovation and commercial terms especially in new or adjacent markets.
Make sound investment decisions based on market opportunities, market trend, risks, competitive landscape and strategic partnerships.
Responsible for downstream Oncology Solutions imperatives – roadmap, product lifecycle and product management processes.
Establish and manage relationship across GE businesses and sub-businesses, partners and customers at CXO and senior management levels across industries and geographies. Must be able to build credibility and relationships across all functions and levels at the organization and with customers.
Work cross functionally across sales, internal/external customers, analysts, marketing, engineering and senior management teams to formulate and execute the strategy. Influence internally and have the skills to navigate and be successful in a matrixed organization.
MBA/MS/PHD/MD
8+ years of successful sales/marketing/product leadership experience
4+ years of successful senior level sales management, product, and/or general management experience
Strong competency and understanding of Oncology Landscape
Ability to develop and execute multiple priorities and approaches to meet objectives within Regions and Markets
Excellent communication, influencing, and team-building skills. Must be highly skilled at written and verbal communication both inside the company and with external customersto include executive presentation skills
Ability to influence and drive change cross-functionally in a highly matrixed environment
Healthcare/MedTech Industry experience
Strong management skills and capability to develop talents
Strongly compliance driven
Regional travel required as necessary.
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