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Plarium Mobile UA Manager 
Israel, Tel Aviv District 
852912847

14.07.2024
Responsibilities
  • Manage and own mobile user acquisition activities throughout a variety of different UA channels, including Offerwalls, DSPs, Video Networks, Pre-loads and others.
  • Grow existing activities as well as procure new sources of mobile acquisition
  • Hit aggressive target KPIs through ongoing optimization, innovation and testing.
  • Work closely with management to develop a UA road-map
  • Collaborate with other departments, such as Ad-monetization, Product, Research and Creative Studio to develop and improve UA strategies and activities.
  • Help drive creative strategy by sharing feedback with the relevant teams, brainstorming for new creative concepts etc.
  • Develop new insights, testing methodologies and process improvements for UA, analysis, and internal work-flows
  • Be on top of upcoming market and industry trends
What we expect
  • 2+ years mobile performance marketing experience - Must

  • Hands-on management of large-scale advertising budgets - Must

  • Hands-on management of Offerwall (CPE) / DSPs / Video Networks activity in gaming - Huge advantage

  • Exceptional analytical skills and experience working in a metrics-driven environment - Must

  • Extensive experience driving growth to mobile games through paid UA channels - Must

  • Excellent communication skills in English, both verbal and written - Must

  • Deep understanding of the mobile ecosystem including Offerwall (CPE), Ad networks, Programmatic DSP, preload, including tracking tools, attribution, technical integrations

  • Advanced Excel skills (Pivot Tables, Vlookup, Advanced Formulas, Data manipulation) able to summarise large data sets into clear visuals

  • Exceptional Business Development skills, strong ability to develop close collaboration with internal stakeholders as well as external partners

  • Proactive and Innovative – someone who thinks outside the box, always interested in the latest trends, building their own opportunities forward

Desired
  • Gamer mentality - someone who appreciates the story, mechanics and progression of various kinds of games

What we offer

● A professional team of experts that know how to have fun while supporting and collaborating with each other

● An investment into your personal career development. We provide structure to ensure you develop the skills that are important to you through coaching, courses & workshops

● Tokens for courses to develop your chosen/preferred professional skills

● An environment that enables you to contribute to the growth of one of the most successful game companies in the world

● Competitive compensation and a well-balanced work-life structure

● The art to creative thinking, presentation and negotiation skills

● Private health insurance and discounted gym memberships