Plarium Mobile UA Manager- Future Play 

Israel, Tel Aviv District 

306767368

Futureplay is a nine-year-old Finnish mobile game studio located in Helsinki, part of the Plarium family for about 3 years now, working closely together.You are an expert at scaling a successful game to new heights. You are not scared of managing 6 or 7-digit monthly budgets. You will drive user growth, manage relationships with partners, implement & optimize campaigns and maximize ROAS. You can take a higher-level view at the activity and plan your strategy for the next few months. Together with business intelligence, you’ll also analyze and interpret data to create meaningful actionable insights that support the larger marketing strategy of the product. You have the ability to think big and outside the box, to experiment, investigate and innovate on every aspect of performance marketing.

• Operate the entire user acquisition funnel for our main game, Merge Gardens, together with the rest of the UA team, in close collaboration with marketing, game, business intelligence, legal and finance teams
• Plan and manage campaigns in a variety of channels including social media, ad networks, platforms and DSPs. Experience with TikTok and DSPs at scale is a plus.
• Together with the team, analyze new channels & new opportunities and apply best performance marketing practices throughout the funnel
• Be a team player, work and share knowledge to help each other grow. You know how to co-manage a network with a teammate.
• Analyze the incoming data in real-time to direct budgets where they are most profitable and regularly report on campaign performance to other stakeholders in the company
• Brainstorm and experiment with different creative hypothesis to generate meaningful insights into audience behavior and help differentiate the games from their competitors
• Manage and cultivate relationships with external partners
• Be curious about AI and how AI tools can help us in our everyday work

• At least 3 years experience running high budget performance marketing campaigns, especially for mobile games or apps
• Profound understanding of the technological side of UA and marketing, for example ad serving, attribution logic, SKAN
• A broad interest in marketing and advertising, also outside the mobile games industry
• Previous experience in, or understanding what it takes to work in a low hierarchy environment and the ability to independently manage your tasks and responsibilities are a must
• Having an agile mindset and love for experimentation are needed
• Exceptional communication, analytical and teamwork skills combined with the ability to provide and receive candid feedback
• Growth mindset: If you’re not already familiar with something, you’re more than happy to learn
• Last but certainly not least: you’re a people person who gets along with colleagues

• True ownership and responsibility

• Competitive salary and benefits, flexible working hours

• Great, caring community working in an agile environment

• Strong focus on employee wellbeing

• Space to grow and learn

• Low hierarchy and support in learning to navigate within it

• A hybrid work model with main office in Helsinki, one of the most relevant game development capitals in Europe

• Remote work in EU timezone possible

• Possibility to work from our parent company office, Plarium, in Herzliya, Israel