Uber Marketing Manager II US & C 

United States, West Virginia 

852670919

What You’ll Do

• Strategy & Planning: Lead the strategy, planning, including aligning on business objectives and priorities, defining the product and audience specific growth narrative for the year, developing a strategy to meet brand/business goals.
• Campaigns Strategy & Execution: Own the strategy & development of each campaign & growth lever, ensuring strong briefs, clear processes and exceptional execution.
• You and your team will specialize in middle & through-the-funnel campaigns, focusings on field marketing and retail campaigns.
• Agency & Creative Management: Work directly with multiple agencies, internal creative, production, business affairs, and PR agencies to build break-through, consumer-centric work that is focused on driving short and medium term audience growth, product trial and overall user engagement.
• Analytics & Measurement: Work with Business and Marketing Analytics teams to craft robust and strategic analyses that inform both what we prioritize and how we execute. Implement A/B testing and optimization strategies to monitor and improve conversion rates at key touch points throughout the marketing funnel.
• Business Integration: Serve as a strategic partner to the Operations teams, helping to bring a brand/consumer lens to key business discussions while ensuring that our growth and engagement marketing plans are delivering on critical growth goals.

Basic Qualifications

• 7+ years of consumer marketing experience, specializing in a combination of field marketing, retail marketing and middle & through the funnel marketing that has driven brand and business impact
• Bachelor's degree in Marketing, Business or similar

Preferred Qualifications

• Strong leadership presence and interpersonal skills with the ability to influence and motivate people at all levels across a broad variety of job functions. Can stay calm under pressure.
• Proven leadership experience with ability to lead in a multi-matrix environment.
• Outstanding commercial understanding & strong data and analytical skills with proficiency in Excel/Google sheets. Working familiarity with SQL is a plus.
• Experience in data-led decision making; ability to to interpret extensive data and identify the opportunities for growth and optimization.
• Experience leading & developing best in class campaigns, with a proven ability to develop robust G2M plans and break through creative executions.
• Ability to work collaboratively with a large number of teams across multiple countries, time-zones, backgrounds and functions to push projects to completion.
• Excellent organizational skills to balance many tasks without losing sight of the highest priority items and a desire to create and build new processes to enable organizational efficiencies.
• A hard-working, thorough, organized, and motivated self-starter, constantly striving to improve their skills and look for ways to contribute to the team. Thrives on challenges and can stay calm in complicated/complex situations.

For New York, NY-based roles: The base salary range for this role is USD$152,000 per year - USD$169,000 per year.

For San Francisco, CA-based roles: The base salary range for this role is USD$152,000 per year - USD$169,000 per year.