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Job Description
Position Overview - Basic Functions & Responsibility
Influence brand/franchise decision-making by developing and implementing appropriate competitive intelligence and secondary market research plan, timeline, and budget in a compliant manner
Effectively collaborate with multiple internal stakeholders to understand business issues and design appropriate methodology and develop actionable insights
Leverage relevant insights, including primary research, secondary data, competitive intelligence, syndicated reports and databases to present a wholistic view of business situation and performance
The Core Responsibilities are:
Collaborates proactively with marketing team to understand and address key business decisions including strategy development, forecast assumptions, execution choices and performance measurement
Develop and implement competitive intelligence and data purchase plan, timeline, and budget in a compliant manner in collaboration with marketing teams and other stakeholders as aligned to business & strategic priorities
Engage with external agencies to ensure appropriate methodologies are incorporated, including the use of innovative approaches and integration with competitive intelligence and secondary data an appropriate way
Leverage relevant insights, including secondary data, syndicated reports, databases and competitive intelligence, and integrates these into a compelling story to guide business decisions
Identify specific metrics and mechanisms to measure benefits and plans to activate these mechanisms at the required time. Monitors benefits against what was predicted in the business case.
Sometimes specific roles include incremental skills within market-specific domains (oncology, vaccine, etc.)
Current Contingent Workers apply
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