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WalkMe Marketing Operations Manager Israel, Tel Aviv District, Tel Aviv-Yafo 851435494
19.11.2024
About theposition
We are hiring a
Marketing Operations Managerto elevate our marketing efforts and drive exceptional results. In this pivotal role, you will optimize marketing campaigns, and ensure seamless coordination across various marketing systems while conducting essential data validation.
Marketing Operations Managerto elevate our marketing efforts and drive exceptional results. In this pivotal role, you will optimize marketing campaigns, and ensure seamless coordination across various marketing systems while conducting essential data validation.
You are someone with a strong background in campaign execution and the operational component of marketing events. A highly collaborative and disciplined person, you will have significant experience in Salesforce, lead management, data analysis and hygiene. Using these insights, you will partner with other Marketing teams to improve our marketing efficiency and effectiveness.
What will you actually be doing?
- Campaign Execution Support:
- Support campaign execution, including campaign planning process, campaign setup, segmentation, lead acquisition, and lead nurturing.
- Help to define and support customer journey and journey optimization
- Monitor, analyze, and optimize campaign performance to achieve desired outcomes.
- Oversee asset tracking for all traffic sources, attributing sales accurately to respective campaigns.
- Field Events Support and Lead Management:
- Provide support with events management platforms, manage event operations and logistics, and provide ongoing support.
- Support the lead management process, create and manage automated workflows, campaigns, and nurturing programs to streamline lead generation, qualification, and conversion.
- Cross-Functional Collaboration:
- Work closely with Marketing teams, specifically Corporate Marketing, Field Marketing and Programs team to support execution of integrated Marketing Plan.
- Collaborate with our Information System team (IS) on data integration and enrichment.
- Data-driven Decision Making:
- Utilize data and analytics to drive business decisions.
- Track performance of Marketing campaigns and channels. Provide actionable insights and recommendations for improving marketing programs.
- Reporting and Analysis:
- Produce regular reports on key metrics, campaign performance, and ROI.
- Performance reporting of Marketing initiatives and provide insights for optimization.
What should you bring to the table?
- 5+ years of hands-on experience in campaign management
- Experience with Salesforce, and Marketing automation platform (Pardot/Marketo)
- Experience with a major events platform (i.e. Bizzabo, Cvent, On24)
- Familiarity with agile methodologies (i.e. sprints, Scrum)
- Strong project management and organizational skills
- Ability to build relationships that enable cross-collaboration with cross-functional stakeholders
- Excellent analytical and problem-solving skills with a keen attention to detail
- Hands-on, creative, analytical thinker, confident, and self-starter.
- Excellent interpersonal and communication skills
- Strong English skills, written and verbal
●We’re ranked by Dun & Bradstreet as one of the TOP 20 software companies to work for in Israel.
●We were recognized by Deloitte as the 6th fastest growing software company in the world.
●We’re publicly traded on the Nasdaq stock exchange.
●We provide you with the latest cutting edge tech to power your work while developing and advancing your career
●We recognize that you have a life outside the office. Whether it’s picking up the kids or taking some time off for yourself, we make sure you keep your work-life balance.
Learn more about Digital Adoption Platform (DAP):
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