Responsibilities:
Support execution of global and sub-regional campaigns relevant to specific target audience in ASEAN through various communication channels and tools.
Organize events and associated campaigns such as webinars, user groups, in-person events, workshops, and tradeshows.
Collaborate with channel team to support key regional partners and drive co-marketing activities.
Partner closely with SDR to ensure lead handoff and follow up.
Plan and develop localized content for marketing campaigns, activities and events – internal and external - including social media posts, email, brochures, newsletters, and merchandise.
Co-ordinate requirements for promotional material and support localized and market-relevant copywriting, artwork, and content for events and digital media.
Social Media Engagement – Plan and implement social media campaigns and post marketing updates through social channels, aligned with global guidelines.
Manage the sub-regional marketing budget, ensuring resource allocation and prioritization to achieve campaign and demand gen goals.
4 to 7 years’ marketing experience, in B2B environment/ SaaS/Cloud/Cybersecurity technology preferred
Experience in planning and executing marketing demand generation programs to deliver measurable business results
Experience with marketing automation systems and campaign data reporting systems is a plus
Positive, proactivity, initiative, adaptable, can-do attitude, and great communication skills to work with cross functional stakeholders across marketing and sales
Ability to prioritize and manage numerous projects simultaneously
Strong planning, execution and project management skills
Experience in partner marketing and channel go-to-market is a plus
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