EY EY Fabric Activation Leader 

United States, New Jersey 

841671289

Your key responsibilities

• Strategic Marketing and Community Engagement: Design, own, and execute the strategy for platform marketing, positioning the platform as a leading business platform in the market. This includes industry analyst participation, technology blog creation, and more. You will also drive community engagement through marketing, training, focus groups, and external work with analysts to establish the technology platforms as key assets across EY and in the industry.
• Business Intelligence and Analytics: Develop and deploy platform business intelligence-based visual management systems across all platform areas. Provide deep business intelligence information on consumption and platform trends to drive strategic decisions.
• Know Your Customer: Develop and implement robust customer segmentation strategies to deeply understand and target diverse client groups effectively. Analyze demographic, psychographic, and behavioral data to identify key segments and tailor marketing strategies to meet their specific needs. Utilize advanced analytics to monitor customer trends and preferences, ensuring that the platform's offerings are aligned with market demands and customer expectations. Strengthen customer relationships by delivering personalized experiences and solutions that drive engagement and loyalty.
• Thought Leadership and Evangelism: Evangelize crucial programs to stakeholders, partners, industry analysts, conferences, and customers to gain buy-in. Leverage data and performance metrics to demonstrate the value of the platform and show business impact.
• Awards and Recognition: Design, own, and execute the strategy for pursuing and winning relevant industry awards to increase platform awareness while also recognizing the hard work of all the platform teams.

Skills and attributes for success

• Bachelor’s degree in marketing, Business, Computer Science, Engineering, IT, or related field, preferred.
• More than 18 years in a technical, technical training, or technical marketing role.
• More than 8 years of experience in a customer-focused, community relationship-building role.
• Superior internal and external stakeholder management skills with the ability to credibly communicate, negotiate, and influence strategic outcomes with C-level executives.
• Deep understanding of cloud computing and data technologies, business drivers, emerging computing trends, and deployment options in one or more clouds: Microsoft Azure, Google Cloud Platform (GCP), Amazon Web Services (AWS).
• Experience managing and leading global teams in a matrixed organization.
• Ability to translate technology concepts and solutions into business impact to help gain market share and vice versa.
• Excellent interpersonal, communication, collaboration, and presentation skills.
• A leader and strategic thinker that can execute.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.