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In this role, you will obsess over delivering high-performing, best-in-class activations, that enable brands to tap into our creators’ shopping-obsessed communities, and execute on bespoke partnerships. This person will be responsible for the execution of custom marketing programs spanning retail GLs and sales categories, collaborating with members of our agile team including creator marketing, finance, ad sales, production, PR, legal, and analytics to produce content programs that include branded content, custom video, sampling, gifting, social content and more. This person will serve as one of the main points of contact in handling active client relationships with white-glove service.Key job responsibilities
* Support and manage the execution of multiple sold marketing programs across all brand categories including content creation, sampling, social campaigns, photo or video production, and more
* Help manage and coordinate all client and agency communication while working in tandem with internal partners and team members
* Identify potential campaign and program hurdles, optimizing in real time. Foresight and forward thinking is critical.
* Effectively manage program budgets, deliverables, timelines, purchase orders, and sponsored content/talent agreements
* Cultivate relationships with key clients, industry leaders, production partners, and internal teams
* Establish a measurement strategy at the offering level, develop and roll out new metrics that help showcase the value proposition of the offering, ultimately driving renewal for brand partners
* Automate and scale reporting capabilities by partnering with analytics to build initiative, campaign, and advertiser specific views which allow us to deliver fine-grain reporting and a rollup at the initiative level
* Develop and implement a mechanism for capturing scaled brand VOC and partner with program and product management to incorporate it into quarterly roadmap reviews
* Monitor industry and media trends to help identify new partnership offerings
- 3+ years of business development, partnership management, or sourcing new business experience
- Bachelor's degree or equivalent
- Experience using data and metrics to determine and drive improvements
- Experience with sales CRM tools such as Salesforce or similar software
- Experience in stakeholder management, dealing with multiple stakeholders at varied levels of the organization
- Experience working cross functionally with tech and non-tech teams
- Experience building processes, project management, and schedules
- Experience in online advertising or high-tech products/services
- Experience setting up and managing a sales pipeline
- Knowledge of Excel at an intermediate level (e.g., pivot tables & charts, multiple criteria lookups, nested logical/IF formulas, data cleansing, array formulas, etc.)
- Experience in event production and execution
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