Develop the assigned customer or group of customers by searching new opportunities for growth
Proactively search, address, evaluate and service the commercial needs of the customer for adidas including existing and new business opportunities
Being the local reference also for the adidas AKA teams to align and support with local expertise for country specific activation and/or expansion plans (together and in close alignment with BD)
Support of long-term business planning for the respective accounts, by determining sales, gross-profit plans, implementing business, digital and marketing strategies
Analyse consumer demand, category trends and competitor assortment on the account’s platform and identify gaps in current assortment with the aim to drive sell-through across all customer touchpoints in online and offline channels
Optimize individual accounts’ profitability
Provide the input to the monthly sales forecast process (IBP) for the respective accounts on category level
Take responsibility for the analysis of the accounts to spot trends, resolve problems and to correct any procedural errors being made
Monitor competitors’ activities within our customers environment and propose win-win action plans to increase market shares
Achieve short, mid and long term business targets
Continuously improve and develop key sales & digital & customer service processes to provide excellence in service and efficiency in the organization
Authorities:
as per the adidas authorization matrix
Key Relationships:
Retail partners
Other EE sales channels
Europecounterparts
Account Operations
Sales Development
Omnichannel department
Brand Activation department
GTM managers
DPC and Digital structures
KPIs:
Net sales target achievement
Sales deductions target achievement
Standard margin target achievement
Contribution target achievement
DSO targets
DPC targets
Knowledge, Skills and Abilities:
Sales manager with a proven track record of successfully managing accounts in mid to large sales organization (Key Account Manager, Senior Key Account Manager)
Be able to work in virtual teams
High analytical skills for strategy development, business planning and decision planning
The natural passion for social media, digital advertising and new technologies will be an additional leverage
Interpersonal skills - good communications and negotiating abilities as well as relationship management
High degree of commercial and business acumen knowledge (e.g. sales, retail, trade marketing, customer service, finance and controlling)
Mental flexibility, initiative and determination
Fluent in written and spoken local language as well as English.
Requisite Education and Experience / Minimum Qualifications:
University degree preferably in Business
Functional: > 3 years’ experience in sales, marketing and / or consulting area
Industry: consumer driven, ideally apparel/fashion/shoes or FMCG