Research product marketing trends and conduct complex benchmarking analysis of the company’s markets, competition and product mix versus the competition (e.g. Product Marketing, Strategic Marketing, Technical Marketing)
Owns collection and use of market sizing and segmentation data in the BU strategy and marketing process.
Uses in-depth knowledge to contribute to diverse product road maps and conducts pricing/margin analysis
Provide complex product forecasts. Develop product financial plans including cost reductions, margin maintenance and return on investment goals
Assist the field teams with direct marketing of key products to key accounts
Collects and analyzes data for Red Team analysis and annual and quarterly Business reviews
Focuses on KPU growth by tracking and analyzing data.
Functional Knowledge
Demonstrates conceptual and practical expertise in own discipline and basic knowledge of related disciplines
Business Expertise
Has knowledge of best practices and how own area integrates with others; is aware of the competition and the factors that differentiate them in the market
Leadership
Acts as a resource for colleagues with less experience; may lead small projects with manageable risks and resource requirements
Problem Solving
Solves complex problems; takes a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information
Impact
Impacts a range of customer, operational, project or service activities within own team and other related teams; works within broad guidelines and policies
Interpersonal Skills
Explains difficult or sensitive information; works to build consensus