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Key job responsibilities
- Own and manage the organization’s global social listening program, ensuring organic social conversation is effectively measured and reported on to drive strategic decision-making
- Design and refine social media analytics frameworks, KPIs, and dashboards to monitor the impact of earned media efforts globally
- Coordinate with external vendors to ensure the effective execution of social listening and analytics programs, including managing contracts and evaluating new tools
- Manage the feature roadmap for social listening, collecting and prioritizing asks and working with the 3rd party vendor to secure new functionality that PV needs
- Utilize social listening tools to monitor and respond to brand crises and zeitgeist moments in real-time, providing insights that help shape the organization’s response
- Author executive level reports and make recommendations to stakeholders and leadership- Have a deep understanding of the entertainment industry’s social landscape, with an obsessive understanding of new developments and opportunities
- Experience defining requirements and using data and metrics to draw business insights
- Experience with Excel
- Experience making business recommendations and influencing stakeholders
- 6+ years of experience in analytics, insights, or a related field
- Experience leveraging social listening tools to extract actionable customer-centric insights in a fast-paced environment
- Understanding of social listening query management and data hygiene in a global social social infrastructure
- Effective verbal and written communication skills with experiencing influencing stakeholders
- Project management skills, with experience defining and undertaking assignments with minimal supervision and under quick turnarounds
- Experience working efficiently with stakeholders and team members across time zones and countries
- Experience thinking creatively, taking the initiative and constructively advocating on behalf of the customer
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