Bachelor's degree or equivalent practical experience.
5 years of experience in digital media or marketing analytics, advertising sales, or consulting, or 3 years with an advanced degree.
Experience in demonstrating the value of upper funnel media.
Preferred qualifications:
Experience with the automotive industry.
Experience with digital marketing attribution, incrementality testing, and MMMs.
Experience with Google Ads and other Google marketing platforms.
Experience working with datasets and data analysis tools (e.g., SQL, R, Python, Google Analytics).
Ability to analyze datasets and distill them into insights that are presented in a logical and compelling story.
Excellent client management, stakeholder communication and presentation skills, with the ability to explain technical concepts to non-technical audiences.