Amazon Marketing Analyst - Music Merch Amazon 

United States, California 

822274998

Key job responsibilities
• Analyze and track performance of marketing campaigns, optimize performance, and share learnings with the team.
• Perform ad-hoc data analysis such as customer insights for post-mortems of artist merch campaigns, or broader evaluation of the music merch business.
• Work with Marketing Campaign managers to analyze campaign performance for post-mortems and provide actionable insights and recommendations for future optimization and allocation of resources.
• Build and maintain interactive dashboards with drilldown capabilities, filters, parameters, to enable marketing team to conduct analyses.
• Develop queries focused on marketing performance output.
• Develop an intake process to perform analyses and deep dives on marketing campaigns.
• Use Tableau features to create various types of visualizations such as charts, graphs, and tables to represent the data. Build dashboards that are visually appealing and intuitive, effectively communicating insights from the data.
• Collaborate with stakeholders, data analysts, and other team members to gather requirements, iterate on designs, and incorporate feedback into dashboards.
• Optimize dashboard performance to reduce load times and improve responsiveness to users.
• Document the dashboard design, data sources, and any relevant processes to facilitate maintenance and future enhancements.

- 2+ years of professional non-internship marketing experience
- 1+ years of Salesforce, Tableau, Vidyard, and Excel experience
- 1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)