Airbnb Associate Principal Marketing Strategic Finance & Analytics 

United States 

81881391

The Difference You Will Make:

You’ll serve as a critical finance and strategy leader, bringing hands-on analytical expertise to shape and optimize Brand Marketing investments. Success means delivering actionable insights, rigorous financial analyses, and measurable improvements in KPI attainment, campaign ROI, and budget efficiency. By driving cross-functional alignment and championing operational excellence, you’ll empower Airbnb to make data-driven, strategic marketing decisions that fuel business growth.

A Typical Day:

• Lead budget forecasting and tracking, partnering with Financial Operations to ensure accurate monthly projections and media spend allocations.
• Develop and monitor KPI frameworks for marketing channels, setting and reviewing targets, OKRs, and efficiency metrics.
• Conduct deep analytical dives into business trends and campaign performance, independently extracting, visualizing, and presenting data.
• Collaborate with Brand Marketing, Product Marketing, Hosting, and Data Science teams to design, execute, and evaluate marketing strategies.
• Support weekly and quarterly reporting requirements for Marketing and Hosting organizations, preparing executive-ready presentations.
• Facilitate complex, large-scale processes across global teams and agency partners, proactively driving strategic connections and alignment.
• Lead ROI analyses for brand campaigns — integrating quantitative and qualitative impacts, and championing holistic campaign reviews

Your Expertise:

• 8+ years of progressive experience in finance, analytics, business operations, FP&A, strategy consulting, or related fields.
• Demonstrated mastery of financial modeling and quantitative/qualitative analysis, especially in the context of brand marketing (TV, Social, Online Video, Podcast, Radio, OTT).
• Proven track record in budget planning, forecasting, and media buying operations or similar domain.
• Exceptional communication skills, with experience crafting executive-level presentations and reports from complex data sets.
• Strong cross-functional influence and stakeholder management — adept at structuring and leading global, multi-team processes.
• Comfortable working in ambiguous, high-growth environments; proactive and self-starting with a bias for action.
• Preferred: Experience collaborating with international partners, agency teams, and familiarity with media buying operations.

Offices: United States