JPMorgan Executive Director High Net Worth Card Marketing 

United States, New York 

815482844

Job Responsibilities

• Develop cross-channel customer marketing & communications strategies, informed by customer research, competitive insights, and analytics in partnership with Brand, Wealth Management, Travel, and Marketing stakeholders
• Collaborate with marketing and communications partners and Card acquisition & customer marketing centers of excellence on portfolio campaign planning, deployment, and effectiveness
• Assess current distributions strategies & acquisition channels and how to optimize them further
• Oversee creative development and execution across direct (e.g. email, digital) and sales-assisted (e.g. client management) channels in partnership with cross-functional stakeholders
• Maintain regulatory, legal and controls requirements and ensure necessary disclosures remain up to date and in compliance
• Manage external agencies, as needed (inclusive of budget and contract management)
• Establish a framework and analysis around card marketing & acquisition performance for the HNW client segment
• Serve as a client advocate and thought leader for the HNW client segment, leading and influencing cross-functional teams to consider HNW client needs in development of relevant strategies & customer touchpoints, including direct to customer communications and events and experiences
• Communicate consistently and effectively to stakeholders and senior leadership in executive forums to articulate the strategic vision, growth roadmap and learnings, results & performance

Required Qualifications, capabilities, and skills:

• 10+ years of proven product marketing, acquisition, and leadership experience; with a particular focus in credit cards, financial services, and/or HNW-oriented products
• Strong understanding of the HNW client profile and relevant client journeys in order to define relevant marketing, communications, and acquisition strategies
• Demonstrated ability to build and sustain profitable businesses in a highly competitive environment through marketing and growth strategies
• Exceptional leadership acumen to build great teams and attract top talent
• Strategic thinker with a passion for creativity and innovation, while ensuring focus on detail and execution
• Experience bringing to life new and innovative ways to approach marketing creative, broader channel strategy, and working models, with channel experience across email, digital, and sales/client management-assisted
• Proven leadership and influencing skills and ability to collaborate in a highly matrixed environment with internal and external stakeholders
• Bachelors degree required

Preferred qualifications, capabilities, and skills:

• Masters degree preferred