As an Experience Research Vice President in Chase Branded Card
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In this role, you will help to lead, define and shape understand our customers and their relationships with new value propositions - aligning Go-to-market (GTM), offering, and key moments of truth for our cardholders. This is inclusive of anything from unboxing, to digital touchpoints, to servicing. You will have a strong consultative muscle and can partner effectively with product and other cross-functional partners to both gather necessary inputs and get to winning outcomes.
Job responsibilities
- Design and execute comprehensive research studies to identify customer needs, preferences, and behaviors to foster product improvements and innovation
- Analyze and interpret data using advanced quantitative and qualitative methods and translate insights into actionable recommendations for enhancing user experience
- Facilitate surveys and interviews with users to gather information on user needs and desires and create user testing scenarios to further refine the product or feature based on findings
- Monitor industry trends and advancements in user experience research methodologies and incorporate innovative techniques to maintain a competitive edge in the market
- Partner with design, content, and other cross-functional partners to prioritize the most impactful research moments and methodologies with the resources you have.
- Refine research into actionable and digestible narratives that inspire our design teams and our partners alike
Required qualifications, capabilities, and skills
- 5+ years of experience or equivalent expertise in generative and evaluative user experience research, with a strong focus on both quantitative and qualitative research methods
- Proven ability to conduct various research techniques, such as ethnography, surveys, interviews, and advanced data analysis, to derive actionable insights for user experience design
- Demonstrated knowledge of advanced qualitative methods, with evidence of implementing findings that improved product or feature design
- Demonstrated experience in collaborating with cross-functional teams, including UX designers, product managers, and developers, to propel customer-centric decision-making and inform product prioritization
- Experience in designing high-quality research studies with an iterative mindset, with an ability to adapt study parameters to accommodate changing product design needs
- Demonstrated strong narrative skillset is a plus
- Proven ability to identify and conduct appropriate research techniques within constraints (i.e budget, time) and self-drive that work through to completion
- Demonstrated capability to break down organizational silos to either bring partners along or gather relevant inputs
Preferred qualifications, capabilities, and skills
- Prior consulting or agency experience is a plus