Adidas ASSISTANT MANAGER BRAND COMMUNICATIONS RUNNING 

China, Shanghai, Yangpu District 

789307450

Purpose & Overall Relevance for the Organization:

Drive an effective and efficient brand activation across allcommunication touchpoints within BU Running & Outdoor & Motorsports conceptsholesale accounts

Key Responsibilities:

• Support Category Brand Comms Manager to create the local brand marketing plan & calendar based on input fromglobalBusiness Units andBrand Communications at the commercial input timing
• Execute local brand/categorymarketing plan in close collaboration withJapan BU and Brand Activation teams.
• Develop local content, if necessary, in alignment with the Key Stakeholders (listed in the Key Relationships section) withthesupportofBrand CommsManager.
• Align with theBrandActivation team on thePR, Social andmedia strategy for a campaign execution
• Collaboratewith the Brand Activation team on the PR/Social and media strategy for a campaign execution
• Manage the execution of the Marketing Expenses planas per manager’s guidance.
• Support local trade meetings by providing appropriate sell-in tools
• Managethe production and implementation of bespoke alliance and key account campaigns
• Support Category Brand Comms lead for miscellaneous, i.e.campaign reports

KPI’s:

• Brand / Category Net Sales
• Market share of respective categories
• Compliance to marketing expense guidelines
• Share of conversation in PR/Social
• Share of search
• Key campaign sell through %

Knowledge, Skills, and Abilities

• Knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital, Social) with a major brand or retailer (sporting goods industry preferred)
• Ability to develop local marketing plan following global guidelines
• Marketing budgetplanning andmanagement
• Strong communication skill to internal and external stakeholders
• Advanced user of MS Office suite of products
• Ability to function as a good team player for both internal / external (agency)

Requisite Education and Experience / Minimum Qualifications:

• University degree in Business or equivalent professional experience.
• At least 3 years’ experience in relevant Marketing fields
• Marketing and /or Sales experience
• Fluent communication in both English and local language (Japanese) preferred.

Key Relationships:

• Brand Activation teams
• Global Brand Communications
• Global/Country Business Units
• Country Cross Functional lead, especially Retail and Wholesale Lead
• Country Finance and Legal
• External partners (Key Wholesale partners, Agencies, Brand Partners, etc.)