Adidas MANAGER BRAND COMMUNICATIONS FCC 

China, Shanghai, Yangpu District 

168313075

Manager Brand Communication FCC, GCA

Director Reporting Line:

GSMS Grade: M

Number of Personnel Managed:

Cost Center/Budget and/or Revenue Responsibility: -

She/he will be driving the overallsports performance ewith a strategic focus on Consumer insights,Ideas Development, Creative &social / offline activation Development & Execution

In this context, she/he be working with internal key stakeholder & external agencies, partnersto deliver brandobjective on consistent basis.

KEY RESPONSIBILITIES:

• Use market, industry, regional, consumer data and insights to identify best opportunities.
• Keep monitoring on market trends and work with internal research team to added value from brand /communications strategy on the consist basis.
• Work closely with BU, CCS and the other internal key stakeholderstodevelop the product communication calendar.
• Develop activation and create the assetsbase onthecalendar acrossretail, ecom, digital, social and activationto ensure maximum impactandefficiencywith the collaboration with x-function team(media team, CRM, retail marketing, SPOMA and cultural marketing)to ensure the best-in-class execution.
• Capable to leverage and facilitatex-cat planning & execution to make the best use of brand marketing resources.
• Plan and manage the marketing budgets under Finance rolling forecast guideline
• Proactively manage with agencies and vendors with corporate compliance guideline.

KEY CRITERIA

• Working experience in/with sports-related brands & industry. Football, Training and Running related experience will be a plus.
• Demonstrate strong story telling capabilitiesand creative production experience will be preferred.
• 6-8 years proven experience inbrand comm orproduct marketing function. 1-3 years in a managerial positionwill be a plus.
• Passionandknowledgeonsports.
• Result/KPI oriented and proactive.
• Able to handle stress from timeline and working scope.
• Attention to details and sensitive to finance data.

COMMUNICATION

• Possess strong communication skills, excellent command of English, on top of Chinese-Mandarin.
• Good presenter and be able to present in high stake meeting with bilingual approach.

CRITICAL THINKING

• Demonstrate critical thinking ability, identifies critical issues with reason, logic, judgement, and data to evaluate alternatives and recommends solutions.
• Out of box /forward thinking, sensitive to new trend and be able to translate to meaningful new ideas, forms, methods, interpretations, etc.