SAP Field Marketer US SMB New Business 

Canada, Ontario, Toronto 

788538049

Key Responsibilities

• Own the demand generation strategy for specific segment in alignment with broader marketing strategies and goalsto buildcohesive field marketing plans.
• Drive segment strategy with expert knowledge of market,whitespace opportunitiesand a strong understanding of sales processes.
• Anticipate trends/opportunities and innovative ways to increase impact and reach into segment.
• Understand competitive landscape; provides recommendations on how to position SAPC solutions against it.
• Develop solid quarterly marketing plans withimpactful multi-channel campaigns to drive pipelineand achieve targets - field contribution to be at (MM 40-45%; SB 20%+) overall.
• Establish strong relationships with key segment distribution leads to ensure strategic priorities are aligned.
• Effectively communicate and predict the health of the pipeline and be able to predict pipeline delivery for respective segment based on planned activities (discrete and marketing infl).
• Fully leverage Martech stack to assist with targeting approach – Demandbase One audience orchestration across channels.
• Clear communications and processes in place ensuring distribution teams have a clear understanding of campaigns in market and the follow up required.
• Ensure timely and quality execution of plans, working with program manager, and shared services.
• Measure, analyze and report on the impact of campaign and demand activities on pipeline.
• Monitor and report on lead volumes, conversion rates and make suggestions to improve quality to achieve global target of 17% MQL>SW
• Prepare reporting and results in accordance with current scheduling cadence (weekly dashboard of results, mid quarter pipeline check-in, quarterly HOM etc.)
• Track marketing best practices, monitor industry and association trends, and make recommendations accordingly.
• Define and integrate partner marketing strategies where appropriate to increase/expand audience.
• Share plans/strategy with corporate partners for them to support each the segment appropriately.
• French is a plus

Key Stakeholder Relationships

• SDR segment leads
• Sales segment leads
• Marketing Shared Services

• Marketing Automation Process & Strategy

• Marketing Analytics & Insights

Location

• Anywhere in North America - U.S. or Canada, hybrid

We win with inclusion

Specific conditions may apply for roles in Vocational Training.

Requisition ID: 403867 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid