Samsung Product Marketing Manager 

United States, New York, New York 

787110358

Role and Responsibilities

Specific responsibilities include:

• Define revenue driving marketplace solutions based on product offerings across CTV initiatives, with a focus on our ad formats & performance
• Drive sales impact and go-to-market strategies across solutions, including direct & programmatic
• Work directly with Internal and External client customers to identify new features & functions and serve as a product expert in client meetings and solution development.
• Develop solutions narratives based on – data insights, use cases, customer successes and unique value and differentiators for Samsung Ads.
• Play an integral role in identifying and prioritizing product needs based on customers and marketplace feedback and communicate business requirements effectively to help drive an impactful product roadmap.
• Drive product communications and gear the business team with most relevant information on new product innovations and in-market product enhancements.
• Be the business & sales subject matter expert across the business in all areas of CTV, Mobile, OLV, and more.
• Serve as an evangelist for Samsung Ads products through partnering with PR for thought leadership social media, and speaking engagements.

Skills and Qualifications

• 6+ years working in an organization that supports the Advertising Sales function with Fortune 500 brands in the Agency and Brand space.
• Experience working with Programmatic technology, particularly in the area of packaging and positioning ad tech as a key element of the media buying process.
• Understanding of the ad tech ecosystem or equivalency in adjacent area, ability to understand complex relationships across and between component areas. Experience working in an advertising technology company is a plus.
• Understanding & proficiency of the Programmatic & Mobile advertising landscape.
• Bachelor’s degree in Business, Advertising or related field.
• Experience in leading training sessions for a national sales organization and helping communicate a narrative, not
  just
  product features.
• Ability to hold internal & external customer interviews and distill key feedback needed to move our ad tech platforms forward with clear rationale.
• Creativity, not willing to accept the status quo, and work to build support and consensus for ideas across teams is highly valued.
• Deep understanding of the digital advertising space, while understanding the day-to-day lives of TV and Media buyers either through programmatic or direct buying channels.
• Knowledge of agile marketing principles, what it takes to work in semi-decentralized teams with a can do attitude.