Siemens Marketing & Communications Team Lead 

Thailand, Bangkok, Bangkok 

787082673

Position Overview:

Key Responsibilities:

Strategic Marketing Leadership:

• Develop and implement comprehensive marketing strategies aligned with business goals.

• Analyze market trends, customer needs, and competitive landscape to identify growth opportunities.

• Drive initiatives to strengthen Siemens Healthineers' brand positioning in Thailand.

• Lead and mentor the Marketing & Communications team to achieve high performance.

• Foster collaboration across internal teams, including Sales, Business Development Management, and Regional-Global Team.

Communication & Brand Management:

• Oversee external communications, including press releases, media relations, and digital campaigns.

• Ensure consistent brand messaging across all channels to enhance brand equity.

• Manage relationships with external stakeholders for marketing elements.

Digital Marketing & Innovation:

• Leverage digital platforms to drive engagement and lead generation.

• Implement innovative campaigns that resonate with target audiences in the healthcare sector.

Event Management:

• Plan and execute events e.g. trade shows, conferences, product launches and workshop to showcase Siemens Healthineers' solutions.

• Manage on customer invitation for company activities e.g. events and customer site visit program

Performance Analysis:

• Monitor and evaluate the effectiveness of marketing campaigns using key performance indicators (KPIs).

• Prepare reports on marketing ROI and provide insights for continuous improvement.

Qualifications

Proven experience in a middle-senior marketing role within the healthcare or medical technology industry.

Proficiency in digital marketing tools and strategies.

Excellent communication skills in Thai & English

Ability to work in a fast-paced environment while managing multiple priorities.