Adidas DIRECTOR DIGITAL MERCHANDISING ECOM EUROPE MONTH MATERNITY COVER 

India, Haryana, Gurugram 

7813479

Key Responsibilities:

• Manage the execution of the digital merchandising strategy across all categories on both .com and App with the focus on conversion rate improvements and increasing multi-unit orders.
• Represent the voice of the consumer through regularly sharing insights and make recommendations for optimized digital merchandising strategy in line with consumer behavior.
• Work with analytics to ensure robust performance framework in place for tracking and measuring our merchandising and business decisions, and ensure creation of seasonal target setting against key digital KPIs
• Support product sell-thru by adopting and optimizing our configurable merchandising toolset; with a focus on product sorting, storytelling through content, filters and search experience
• Partner with Digital Activation, Buying, Site Ops, SEO/SEM and CX optimizations teams to ensure wider cross-channel campaigns are translating into tangible, logical site experiences
• Input to both Global and Market teams on newly identified growth opportunities and be the driver for adoption and execution of said opportunities
• Manage the calendar of consumer moments and contribute to both product range and marketing for optimal pre-season alignment
• Lead, coach and inspire the Digital Merchandising team and ensure you foster a high performing culture based on collaboration, trust & empathy.

Category & Product Site Merchandising

• Lead the pre-season category recommendations and merchandising strategy including but not limited to PLP experience, sorting, filter optimization, product imagery & copy to drive higher conversion rate and encourage multi-unit orders.
• Own the DTC exclusives journey optimizations and trading
• Own product/brand campaign merchandising and reporting on onsite performance
• Lead category deep dives to continuously feed the product and brand organization with valuable insights that help plan both pre-season and in-season range and depth
• Own the seasonal demand calendar tool to continuously drive insight, recommendations
• and activations as well as influence future product launches
• Be on top of industry trends around new and existing categories to drive innovation and inspire optimization ideas and opportunities

In Season Trading Levers

• Represent Digital Merchandising in the trading floor to continuously refine and adapt tactics based on movements in product performance
• Drive in-season category trading and journey optimizations in partnership with BPT & Analytics team.
• Identify and strategically implement tactics to push in-season visibility of slow sellers to increase rate of sale, and accelerate/protect in-season fast movers based on overall business direction
• Own and drive the reactive campaign workstream in strong partnership with the content activation and product teams

Product Launch and Data

• Own the product launch and readiness roadmap for all product categories, new season launches as well as in season enrichments and ensure at least 99 % of assortment is live on time.
• Ensure timely and quality implementation of all new season launches on time and in full
• Drive and implement the unisex tagging and any other identified cross category opportunities – women, sustainability, membership, exclusives etc. and multi-tagging for sport assortment.
• Own and drive the attribute enrichment strategy, tagging, and implementation
• Drive automation and continuous improvements in downstream systems and processes by continuously identifying improvement opportunities and exercising influence with the global product teams and Bus
• Collaborate and support the DPC Product Enrichment team to find synergies and improve product launches across partners.

Key Relationships:

• EU & Global SEO
• EU & Global Marketing Activation
• EU Buying & Planning Team
• EU Assortment Planning Team
• EU Operations
• EU eCom analytics
• Global BU’s
• Global Asset Creation Team
• Global eCommerce
• Global Master Data

Knowledge, Skills and Abilities:

• • • Strong analytical skills – with hands on experience working with eCommerce KPIs combined with love for sporting goods product.
    • Pro-active (self-motivated & impact-oriented) Business growth and agile mindset
    • Ability to manage multiple complex projects in a matrix organization and be ruthless in prioritization.
    • Excellent English verbal and written communication skills, with the ability to communicate effectively across different levels of organization.
    • Excellent stakeholder management. Ability to negotiate and influence will be paramount to success
    • Fashion, Retail or Sporting Good industry experience is a must.

Requisite Education and Experience / Minimum Qualifications:

• 8+ years of relevant experience in eCommerce

• People Management Experience is required

• BA / BS in Merchandising, Marketing, Business or Business Development, Digital or

related field (Master’s / Graduate qualification a