Bachelor's degree or equivalent practical experience.
5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, financial analysis, or data science. 3 years with an advanced degree.
Experience with SQL.
Preferred qualifications:
Experience performing marketing experiments, statistical analysis, and return on investment or financial modeling.
Experience with online advertising (Search, Display, Video/TV), web/app analytics (e.g., Google Analytics), or brand analysis techniques.
Experience building standard predictive models (e.g., linear and logistic regression, as well as clustering).
Experience in generative AI tools and applications for automating workflows and data analysis tasks.
Familiarity with brand and performance marketing and measurement solutions (e.g., MMM, MTA, incrementality, etc.)
Ability to analyze large datasets and distill them into actionable insights that are presented in a logical and compelling story.