HP Product Marketing Manager 

United States, Washington, Seattle 

779574142

As thefor our Workforce Experience Platform (WXP) you will own key product marketing deliverables for the platform, developer marketing and third-party integrations. Your primary goal will be to effectively position and promote platform integrations and increase developer/user acquisition and adoption of WXP to help drive business growth. You will collaborate closely with product managers, partner managers and the demand generation team to develop and execute comprehensive marketing strategies, campaigns, and events that support our developer community and platform integrations. Additionally, in this role you will support the marketing and sales enablement needed for third-party integrations.

Responsibilities:

• Build foundational assets to drive awareness of WXP, platform integrations and the platform developer portal
• Define, prioritize, and continuously improve the developer marketing roadmap based on strategic product direction
• Collaborate with subject matter experts to create clear, concise and engaging messaging
• Create and edit content designed for ITDMs of our customers and platform developers, including whitepapers, blog posts, presentations, sales enablement resources, newsletters, and webinars, to effectively communicate the value of working with WXP
• Manage and promote events, hackathons, webinars, live streaming events, and meetups
• Collaborate with internal teams to drive engagement with new releases and key features
• Own and optimize the developer and partner communications and other recurring user communication programs
• Build a rigorous test strategy to gain insights on what aspects of the platform excites our audiences
• Scale across multiple channels to drive developer interest
• Stay informed about industry trends, competitive landscape and customer needs to inform messaging and marketing roadmap
• Drive awareness through blogs, social, newsletters, training events, webinars and other channels
• Provide regular reporting on key performance indicators related to marketing initiatives
• Align with your peers on best practices and a consistent approach to competitive marketing across the company

Education and Experience:​

• 7+ years in B2B marketing, ideally at a service, consulting, or software company
• Previous partner, developer and product marketing experience
• Strong project management skills and high attention to detail and quality deliverables
• Bachelor's or Master's degree in Business, Engineering, Computer Sciences, or equivalent experience.