EY Marketing Assistant Director 

United States, Minnesota, Minneapolis 

777895864

Join our Brand, Marketing and Communications (BMC) team and you’ll directly support and promote our brand and reputation. Through internal communications, public relations and corporate communications, you’ll provide a wide range of marketing and communications services to internal and external audiences. These include current and future clients, our current and future employees, alumni, regulators, the media and the communities within which we operate.

You’ll have the opportunity to develop and implement the region’s marketing strategy and initiatives for the respective area industry and functional practices. You’ll oversee the successful implementation and quality of the area’s go-to-market marketing initiatives.

Your key responsibilities

You’ll be expected to develop marketing strategy and be responsible for managing the marketing budget and tracking the ROI of the marketing initiatives. You will have the overall responsibility for all the events, mailings, newsletters, media, PR, and sponsorships and insure they are in alignment with the area’s strategy.

Skills and attributes for success

• Ability to cultivate and maintain strong relationships with internal project stakeholders, manage project stakeholders’ expectations and build trust with journalists and other media outlets
• Adept at creating strategic, targeted and impactful go-to-market initiatives
• Possess relevant market insight respective to your function and a comfort level working across service lines, industries, function areas and client groups
• Strong understanding of environmental factors affecting the firm, the practice and our markets
• Ability to participate in market research projects
• Adept at coordinating the creation of area marketing collateral and brochures to make certain they are appropriately leveraged and delivered

To qualify for the role, you must have

• Seven-plus years of experience
• Bachelor’s degree with a marketing or communications major or equivalent experience; MBA is a plus
• Excellent written and verbal communication skills (including presentations) as well as listening and interpretation skills
• Must be able to articulate complex subject matter in a straightforward, concise and easily digestible manner for broad audiences
• Possesses poise and confidence to professionally interact with all levels of leadership
• Ability to oversee significant portions of major or highly complex projects

Ideally, you’ll also have

• Ability to team and collaborate with practice, industry and other firm leaders to develop market-facing initiatives that drive the firm’s strategy
• Ability to work independently on marketing initiatives
• Demonstrated teamwork and leadership skills including the development of others
• Ability to work with anchor service line or industry representative to tailor directed thought leadership and serve as a coordinator for its production

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.