Data Product Ownership: - Lead conversations and share guidance with cross functional stakeholders on available attribution solutions for new businesses/services. - Lead the strategy, vision, and roadmap for internal marketing data products, including attribution, instrumentation, and our marketing data platform. - Own prioritization efforts by scoping initiatives, gathering and documenting stakeholder requirements, and managing intake across Apple Services marketing, analytics, and engineering teams. - Collaborate closely with analytics, data science, and engineering partners to ensure data outputs are transparent, accurate, and actionable. - Oversee the development and enhancement of a centralized marketing data platform that aggregates, standardizes, and surfaces campaign and performance data for external marketing effectiveness.