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Snowflake PRODUCT PR SPECIALIST 
United States, California 
770765776

28.01.2025
AS THE PRODUCT PR SPECIALIST, YOU WILL :
  • Serve as a key member of the global corporate communications team and subject

  • Support Snowflake’s data engineering and open source initiatives, alongside key
    executives from a strategic communications lens.

  • Build, maintain, and value positive relationships with business and tech media,
    influencers, and analysts.

  • Work closely with analyst relations, content marketing, customer marketing, demand
    generation, product marketing, product and engineering, social media, and other cross-
    functional teams to develop and execute public relations plans to support Snowflake’s
    products and technologies.

  • Represent the communications and PR team in cross-functional meetings to ensure
    alignment around business objectives and to advance broader company initiatives.

  • Brainstorm unique stories and programs that spotlight Snowflake’s innovation through
    product launches, customer success, and day-to-day PR activities.

  • Write press releases, blogs, pitches, and other collateral as assigned.

  • Drive PR reporting to showcase key results to Snowflake’s executive team, taking a
    data-driven approach to improving initiatives and pivoting strategies.

  • Assist in managing Snowflake’s PR agency teams.

OUR IDEAL PRODUCT PR SPECIALIST WILL HAVE :
  • A minimum of 3 years experience in communications, with a strong preference for
    candidates that have experience working in product PR for enterprise
    software/technology, either in-house or with an agency.

  • Ability to understand and translate technology into public relations strategies,
    messaging, and compelling stories.

  • A strong understanding of the B2B enterprise tech landscape, especially as it relates to
    data, AI, and open source projects.

  • Excellent written communicator with an understanding of how to create content that
    reaches multiple audiences across paid, earned, and owned channels.

  • Strong strategic thinking, problem solving, technical, and analytical skills.

  • Demonstrated ability to develop and manage relationships with media and influencers.

  • Solid organizational skills: proven capability to manage everything from strategy to
    details of day-to-day program execution.

  • Comfortable working in a rapidly growing and fast-paced corporate environment.

  • Experience collaborating with and advising VP and above level executives.

  • A team player with a history of execution and a demonstrated ability to work cross-
    functionally.

  • BA/BS degree or equivalent experience.

This role requires in-office work at our preferred San Mateo, CA office.

The following represents the expected range of compensation for this role:

  • The estimated base salary range for this role is $94,000 - $124,900.
  • Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan.