Key Responsibilities:
· Design and lead a comprehensive demand generation strategy focused on net-new business pipeline growth across physical and digital channels.
· Serve as a critical partner to Sales, Marketing, Product, and Regional teams to align strategy, share insights, and co-execute programs.
· Plan and execute targeted regional campaigns tailored to the needs, behaviors, and trends of specific markets and industries.
· Lead the development of regional and local field events, executive briefings, and partner activations that support sales objectives
· Collaborate with Product Marketing and Corporate Marketing to ensure cohesive messaging and value proposition delivery.
· Define and own KPIs across all demand generation and growth initiatives, including lead volume, conversion rates, pipeline contribution, and ROI.
· Regularly report on performance, insights, and recommendations to executive leadership
· Build, evolve and lead a high-performing growth marketing team with expertise across digital, events, regional strategy, and analytics.
· Bachelor's degree in marketing, business, or a related field required; MBA or advanced degree is a plus
· 15+ years of experience in demand generation, growth marketing, or performance marketing, with a proven track record of driving new business pipelines at scale.
· Deep experience creating and executing multi-channel demand gen strategies, including digital, events, ABX, and outbound campaigns.
· Demonstrated ability to build pipeline in key markets and verticals, adapting strategies to regional nuances and customer segments.
· Strong analytical mindset with experience using data to drive decisions, measure success, and optimize campaign performance.
· Proven collaborator and partner to Sales, with experience aligning on shared goals, lead quality, and handoff processes.
· Exceptional communication and leadership skills, with the ability to inspire and develop high-performing teams.
· Experience in marketing to public safety, law enforcement, or federal government clients- advantage.
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