Own the development of creative and compelling content, including product documentation, videos, webinars, presentations, FAQs, sales sheets, and blog posts
Evangelize product/solution value proposition with key customers and partners
Orchestrate and provide leadership for GTM initiatives across entire marketing/sales team to drive effective campaigns
Build product narratives and outbound messaging, partner with copywriters to bring messaging to life
Cultivate, define, own customer stories and value testimonials
Drive customer research to deepen understanding of user base and how to reach the target audience
Define targets KPIs and monitor, analyze, and report against them.