Sr. Product Marketing Manager - MDI
Sr. Product Marketing Manager - MDI (Cambridge, MA)
As the global Downstream Product Marketing Manager, you will lead the efforts for the Medical Device Integration (MDI) solutions business, where you will focus on driving product commercialization and post-release marketing activities to maximize product adoption, customer satisfaction, and market penetration. You will work closely with cross-functional teams, collaborating to execute both product and solution marketing plans in key markets and deliver impactful results.
Your role:
- Develop and implement detailed marketing strategies for product commercialization and post-release activities. Conduct market analysis to understand customer needs, market trends, and competitive landscape, utilizing insights to develop effective marketing plans.
- Collaborate with Product Management, Product Development, Sales, and other departments to ensure product marketing strategies align with business objectives.
- Create and manage marketing campaigns, promotions, and programs that drive product adoption, customer loyalty, and revenue growth. Monitor product performance and analyze key metrics to optimize marketing initiatives and enhance return on investment.
- Utilize customer feedback to continually improve product positioning and marketing tactics.
- Prepare and deliver presentations to internal and external stakeholders, communicating marketing strategies, plans, and performance outcomes. Maintain strong relationships with key stakeholders, including customers, partners, and industry influencers, to bolster product/solution visibility and credibility.
- Stay current with industry trends and best practices, integrating new ideas to keep marketing strategies innovative and effective.
- Requires the ability to travel, up to 20%, including internationally.
You're the right fit if:
- You’ve acquired 5+ years of global experience in product marketing for hospitals and healthcare systems, specifically focusing on downstream activities.
- Your skills include:
- Experience with medical device integration and/or medical device products and solutions.
- Demonstrated success in developing and executing marketing strategies that drive product growth and customer engagement.
- Strong analytical skills with the ability to interpret data and make strategic decisions.
- Results-oriented mindset with a proactive approach to problem-solving and continuous improvement.
- Ability to prepare and deliver complex product and solution presentations in an understandable way for hospital customer stakeholders in technical, clinical, and administrative roles.
- Strong leadership skills and an entrepreneurial spirit with a focus on business, revenue-generation, and innovation. You exercise substantial creativity to innovate new processes, procedures, or work products to achieve established objectives.
- You have a Bachelor’s degree in Marketing, Business Administration, or a related field. Master’s degree preferred.
- You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this .
- You have excellent verbal and written communication skills, with the ability to present complex marketing concepts clearly. Proven ability to work collaboratively in cross-functional teams and manage multiple priorities in a fast-paced environment.
How we work together
This is an office role.
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.
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The pay range for this position in Cambridge, MA is $135,240 to $216,384.
US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future.