Salesforce Senior Analyst Paid Search 

United States, Washington, Seattle 

757004442

Job Category

Marketing & Communications

Job Details

About the Position:

Key Responsibilities:

• Serve as the primary liaison between internal stakeholders and the external media agency for global paid search campaigns across Google Ads, Microsoft Ads, and SA360.

• Partner with Product Marketing, Global Campaigns, and Media Planners to develop and communicate campaign strategies and objectives to the agency.

• Oversee agency execution to ensure it aligns with Salesforce’s goals, budgets, timelines, and creative direction—providing guidance, feedback, and strategic input.

• Review and interpret campaign performance via reports and dashboards, surfacing trends, insights, and optimization recommendations to stakeholders in monthly and quarterly performance presentations.

• Support and guide the agency in A/B testing strategies, creative experimentation, landing page alignment, and bid strategy evolution.

• Collaborate cross-functionally with regional marketing teams, SEO, analytics, content, and product teams to ensure paid search aligns with broader marketing initiatives.

• Ensure campaign governance by monitoring tracking implementation, naming conventions, data quality, and adherence to brand and legal standards.

• Keep stakeholders informed through clear, regular performance updates, strategic reviews, and quarterly business review inputs.

Required Skills & Experience:

• 3–5 years of experience in digital marketing or paid media, ideally in B2B or SaaS industries.

• Strong understanding of paid search platforms (Google Ads, Microsoft Ads, SA360), performance metrics, and optimization levers.

• Proven experience managing or partnering with digital agencies to deliver marketing results.

• Demonstrated ability to translate performance data into compelling insights and business decisions.

• Excellent project management and cross-functional collaboration skills.

• Proficiency in data analysis and visualization tools (Tableau, Excel, Looker Studio, etc.).

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Desired Skills & Experience:

• Experience in global or multi-regional paid media strategy.

• Familiarity with Salesforce, B2B buyer journeys, and enterprise lead generation KPIs.

• Understanding of media mix and how Paid Search complements channels like SEO, Paid Social, and Display.

• Strong communication skills with a clear, concise, and confident presentation style.

• Ability to thrive in a fast-paced, matrixed organization and influence without authority.

• What Success Looks Like:

• Building trusted, productive relationships with agency partners and internal stakeholders.

• Holding agencies accountable for excellent execution and results.

• Effectively communicating performance insights and strategic recommendations.

• Driving alignment between paid search initiatives and broader marketing goals.

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Posting Statement

For Washington-based roles, the base salary hiring range for this position is $101,900 to $140,200. For Illinois based roles, the base salary hiring range for this position is $101,900 to $140,200.