F5 Senior/Principal Product Manager – Partner/Channel Customer Experience 

United States, Washington, Seattle 

751644098

Product Manager –Channel (

a Senior or Principal Product Manager for Partner and Ecosystem to lead the vision, strategy, and execution of Salesforce Partner Relationship Management (PRM) and next-generation partner experience capabilities.

This role shapes how partners engage, sell, and succeed with F5. You will modernize the PRM ecosystem by infusing AI, automation, and analytics across the partner lifecycle, including onboarding, enablement, deal registration, marketing development funds (MDF), incentives, and renewals.

with a strong grasp of partner channel processes anda track record

Key Responsibilities

• Product Leadership:

• Partner Channel Expertise:Optimizekey channel processes such as partner quoting, deal protection, tier management, MDF approvals, and co-marketing. Enable automation that supports reseller–distributor collaboration, partner performance visibility, andaccuraterevenue attribution.

• Data-Driven Tiering and Incentives: Design and operationalize automated tiering and incentive models using data from CRM, CPQ, finance, and enablement systems. Ensure transparency and fairness in partner performance recognition.

• AI Integration: Integrate predictive and conversational AI within Salesforce PRM to deliver intelligent deal scoring, personalized enablement, and MDF optimization. Define metrics and dashboards to track partner engagement, deal velocity, and ROI.

• :Partner with Channel Sales, Programs, Marketing, Finance, and Operations to ensure the PRM ecosystem is scalable, compliant, and intuitive.

• :Lead Agile product execution, prioritizingbacklogs,

• Integration Quality: Ensure seamless interoperability between PRM, CPQ, Sales Cloud, Service Cloud, and Marketing Cloud tomaintain

• Stakeholder Management

Qualifications

• 10+ years of progressive product management experience, including at least 5 years in partner or channel ecosystems within enterprise or SaaS platforms

• expertisein Salesforce PRM, Experience Cloud, and Sales Cloud, with success delivering partner onboarding, deal registration, incentive, and MDF management capabilities

• Deep understanding of partner business models, including reseller, distributor, and alliance structures, and how they translate into scalable CRM and PRM solutions

• Demonstrated success defining and executing data-driven tiering and incentive frameworks integrated with CRM, CPQ, financial, and learning systems

• Strong background in Agile product development, including sprint planning, backlog management, and cross-functional collaboration for complex global programs

• Proven ability to lead large-scale PRM or channel transformations that enhance partner experience, engagement, and operational efficiency

• Excellent analytical, communication, and storytelling skills, with the ability to influence senior leadership and drive alignment across business and technology teams

• , Computer Science, or Information Systems; MBA preferred

Preferred Qualifications

• Experience with AI and ML for partner enablement, predictive tiering, or conversational support

• Familiarity with integrating PRM with LMS, incentive, MDF, and co-marketing systems

• Knowledge of third-party PRM accelerators such asImpartner,Allbound, Seismic, orCoveo

• Experience delivering global partner programs with dashboards, gamification, and analytics-driven engagement

• Ability to navigate complex stakeholder environments and scale systems in a global, multi-cloud organization.