Cisco Senior Field Marketing Manager ANZ 

Australia, New South Wales, Sydney 

751008552

CORE RESPONSIBILITIES

Strategic Planning:

• Lead the planning and execution of integrated marketing programs aimed at driving customer acquisition, expansion, and pipeline growth. Programs include Splunk-led events, regional sponsorships, executive engagements, C-level thought leadership, hands-on workshops, and webinars.
• Collaborate with APAC cross-functional marketing teams to align marketing strategies with regional priorities and deliver impactful outcomes for the ANZ market.
• Work closely with the Demand Generation (Digital Sales) team to optimise conversion of marketing leads to Marketing Converted Pipeline (MCP).

CROSS-FUNCTIONAL COLLABORATION AND COMMUNICATION:

• Partner with ANZ field partner marketing managers and channel leaders to ensure optimal allocation and utilisation of MDF funds.
• Foster strong collaboration with APAC regional, global corporate, and local teams to achieve impactful results through Splunk global or regional campaigns.

DATA-DRIVEN DECISION MAKING:

• Own all ANZ marketing metrics related to pipeline growth, executive engagement, lead generation, and brand awareness.
• Track, measure, and analyze marketing performance metrics to continuously refine and optimise marketing activities.
• Use data insights to enhance program effectiveness and ensure activities are delivered on time and within budget across ANZ.
• Regularly communicate marketing results and impact to key stakeholders within ANZ and APAC marketing.

TEAM DEVELOPMENT:

• Collaborate with other marketing resources in ANZ to co-create integrated marketing plans that include field events, partner marketing, digital marketing, campaigns, and customer advocacy initiatives.
• Foster a growth mindset within the team through coaching, mentorship, and promoting innovative marketing approaches.
• Encourage continuous improvement by experimenting with new marketing strategies, tools, and technologies to optimise outcomes.

DESIRED QUALITIES:

• Collaborative: Excellent teamwork skills, working well with APAC marketing teams, cross-functional stakeholders, and leadership.
• Resilient: Demonstrates a positive attitude towards challenges, adapting to changes, and persevering to achieve goals.
• Strategic: Ability to synthesize insights, prioritize investments, and drive measurable impact through marketing activities.
• Innovative: Continuously seeking new ways to improve marketing programs and adapt to changing market conditions.

REQUIREMENTS:

• Minimum of 8+ years of B2B field marketing experience in ANZ and 5+ yrs experience in people management
• Experience with B2B software marketing with demonstrable success as ANZ Marketing team lead is essential and advantageous.
• Proven ability to collaborate with cross-functional teams in APAC to achieve successful outcomes.
• Exceptional project management skills with a strong attention to detail.
• Excellent communication skills, both written and verbal.
• Positive, "can-do" attitude with a willingness to roll up your sleeves and get things done.
• Familiarity with Salesforce.com and Tableau is preferred.