Create marketing plans that drive quality pipeline and accelerate the sales cycle, with creative and relevant campaigns targeting Federal accounts
Understand the market trends in the Federal space, drive tailored marketing programs, and expand our total addressable marketing with qualitative accounts and contacts
Build and execute integrated regional marketing programs aligned to priorities and revenue targets, including, but not limited to demand generation campaigns, trade shows, field events, webinars and partner programs that allow us to scale in the Federal space.
Work cross-functionally to oversee the timely execution of the field-marketing plan and collaborate with the sales to ensure strong follow-through on sourced leads
Oversee all marketing generation for Federal Marketing including vastdata.com/federal
Manage the marketing budget and take accountability for the ROI.