Citi Group Digital Product Lead Analyst Vice President 

Singapore, Singapore 

742201176

Whether you’re at the start of your career or looking to discover your next adventure, your story begins here. At, you’ll have the opportunity to expand your skills and make a difference at one of the world’s most global banks. We’re fully committed to supporting your growth and development from the start with extensive on-the-job training and exposure to senior leaders, as well as more traditional learning. You’ll also have the chance to give back and make a positive impact where we live and work through volunteerism.

Digital Product Lead Analyst, Vice President - Hybridbased in

Responsibilities:

• Influence decisions regarding Vendor/agency selection, development of creative assets, channel testing strategy and advise the business on which products should be marketed / tested and test design.

• Manage a marketing budget, agency and Vendor relationships.

• Develop campaign strategies and Owns acquisition forecasting and Performance reporting for campaigns

• Accountable for achieving campaign and business goals

• source and Manage media buying relationships with advertising partners, ad networks and publishers

• Execute campaign Management across existing programs in addition to lead pricing negotiations and execute media buying contracts for new initiatives and optimizing creative, messaging and acquisition landing pages

• Optimize creative, messaging and acquisition landing pages to generate business results tied to KPI’s

• Oversee quality assurance in ad copies, landing pages and sitelinks pre and post launch

• Document and Manage quality assurance and record retention as per the process manual as required for business audit on a quarterly basis

• Manages and tracks Monthly budget and Performance to ensure key Performance indicators are Efficiently met month over month

• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 6-10 years of experience in a digital marketing role having acted as an influencer; experience in online paid media, SEO, SEM a plus

Education:

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Time Type:

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