JPMorgan Social Media Marketing Manager 

United States, Illinois, Chicago 

727499169

As a Social Media Marketing Manager within our Commercial Banking Integrated Media Team, you will be a key leader responsible for the development and execution of comprehensive social media campaigns. You will work closely with department leadership to meet marketing objectives and manage a team of Social Media Marketing Associates. Your role will require a strong background in program analytics and optimization, and the ability to multi-task in a fast-paced environment.

Job Responsibilities

• Lead, develop and execute comprehensive social campaigns to support all CB initiatives; working closely with the Integrated Media leads on integrated media campaigns from briefing, planning, execution through to campaign reporting; experience running paid and organic campaigns on LinkedIn is required
• Develop thoughtful tactical recommendations, bringing innovative ideas to the table for all campaign objectives
• Key liaison between the marketing team and social media partners i.e (LinkedIn)as well as other social teams in other JPMC LOBs
• Collaborate with all stakeholders within the Marketing and Communications team and provide strategy, advice and effective solutions to launch social media campaigns
• Work closely with creative team to ensure creative aligns with content strategy and develop distribution plans for maximum impact
• Partner closely with marketing team members to determine campaign goals and set target KPIs
• Translate business strategy into social media campaigns and coordinate execution across channels
• Manage internal and external vendors in the development and execution of paid social campaigns
• Detailed at tracking expenses, invoicing, keeping budgets up to date and monitoring spend while campaigns are in flight
• Contribute ideas and solutions for digital, social, web, video, photo, story, gif creative and more
• Mentor and manage a team of Social Media Marketing Associates
  

Required Qualifications, Skills, and Capabilities

• Bachelor’s degree in a related field required
• 7+ years in a digital media role, preferably working in the B2B space for large companies with multiple brands and/or lines of business
• Knowledge of social media platforms is a must
• Knowledge of working within LinkedIn’s campaign manager tool is required
• Experience managing social media marketing programs
• Experience in buying and managing paid social media marketing campaigns
• Ability to work independently with multiple partners to execute strategic projects and paid media campaigns
• Ability to influence, use sound judgment, make informed decisions/recommendations and earn trust from multiple stakeholders
• Strong project management skills with strong time management, organizational, planning and follow-up skills
• Critical thinker and team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
• Advanced skills in Excel and PowerPoint, as well as social media analytics (e.g., understanding measurement, benchmarks, campaign reporting

Preferred Qualifications, Skills, and Capabilities

• Social media community management experience a plus, but not required