F5 Principal Product Manager 

United States, Washington, Seattle 

724362237

you will enable-driven, agile, and scalable marketing technology ecosystem that drives demand generation, operational efficiency, and

As a Principal Product Manageryou will define and lead the vision, strategy, and execution for marketing platforms and tools—including, Marketo, andampaign enablement solutions. This role will support core marketing functions such asdemand generation,campaign management, segmentation, event marketinglead lifecycle.partner with stakeholders acrossweb strategy, integrated marketing, product marketing, brand,and AIdeliver seamless, scalable, and user-centric marketing technology solutions.

, operational excellence, and strong stakeholder alignment.

Product Management Strategy and Execution:

• Define and own the long-term product vision and roadmap for digital technology supporting Marketingleading the Digital team’stransformation to a product-led delivery model.Act as the owner of the primary digital tools and platforms used by Marketing and their connected ecosystems, such as CRM systems, marketing automation platforms, analytics, and partner solutions.

• Prioritize initiatives and lead the end-to-end product lifecycle for these platforms, from ideation and development to launch and optimization, ensuring they are reliable, scalable, and experience driven.Embedproduct-thinking across teams andrefine processesto deliver value iteratively and rapidly

• Institutionalizeagile, iterative product management methodologies to prioritize delivering value incrementally while staying aligned with long-term goals.

• Build seamless, intuitive external and internal experiences within digital platforms

• Focus on end-user adoption,leveragingdata and stakeholder feedback to continuously improve usability and satisfaction.

• Develop scalable frameworks that support consistent and reliable customer experiences, regardless of channel or touchpoint.

Cross-Functional Collaboration:

• Serve as a bridge between business stakeholders, technical teams, and product teams, ensuring everyone stays aligned and focused on outcomes.

• Drive cross-functional alignment, ensuring consistent execution of a product-led delivery approach while delivering measurable results.

Thought Leadership:

• Stay informed about industry trends, emerging technologies, and product-led methodologies to continually improve F5’s delivery of digital services.

• Foster a culture of innovation and a continual learning mindset across teams.

Required:

• 6+ years of experience in Product Management with a strong focus on digital technology platforms, marketing technology, and cross-functional ecosystems.

• expertisein leading product-led transformations, including implementing agile methodologies and iterative delivery of value.

• Demonstrated success in designing and implementingagile,scalableand reliable digital solutions

• Exceptional ability to balance strategic vision with day-to-day operational execution.

• Hands-on experience working with Sanity.io, Marketo, Salesforce Marketing Cloud,Vercel

• Experience driving organizational change initiatives to adopt product-led or agile delivery processes.

• A deep understanding of customer-centered design and UX principles as they relate to digital systems.

• in data analytics andleveraginginsights to inform product strategy

Soft Skills:

• Strong communicationskills, with the ability to influence and inspire cross-functional teams and stakeholders.

• Highly collaborative, fostering trust across business and technical teams alike.

• Ability to navigate ambiguity and lead teams through change with confidence and clarity.

• rovides subject matterexpertiseand strategic guidance to senior leadership to drive informed decision-making and continuous improvement.