PNC Paid Media Specialist Linga 

United States, Florida, Naples 

713702467

Responsible for creating and optimizing paid media channels to support the digital department in their growth goals.
They take care of the day-to-day management of paid digital marketing campaigns which can include paid search, display and social advertising strategies across both B2B and B2C business.
This role requires a deep understanding of digital marketing channels, data analytics, and emerging digital trends.
This position will work closely with other departments to ensure cohesive and effective marketing efforts across all digital platforms.Key Responsibilities:
• Develop, implement, and manage paid media strategies across multiple platforms, including Google AdWords, Bing, social media, and display networks.
• Create, execute, and optimize PPC campaigns, monitor budgets, and oversee search platform accounts.
• Conduct ongoing keyword research, ad grouping, audience targeting, and website research to ensure campaign effectiveness.
• Track KPIs, analyze performance data, and provide actionable insights to relevant stakeholders for continuous optimization.
• Collaborate with cross-departmental teams to align campaign strategies and goals with broader marketing objectives.
• Oversee and manage paid media budgets, ensuring efficient allocation and maximum ROI.
• Stay current with PPC industry trends, best practices, and emerging technologies to drive campaign innovation.
• Analyze landing page testing results and monitor SEO/SEM and social traffic for keyword and optimization opportunities.
• Provide intelligent synthesis of campaign performance data, defining, measuring, and evaluating relevant KPIs.
• Build out media buys and manage the execution of digital campaigns from conception to launch, ensuring alignment with organizational goals.
• Develop and manage the overall strategy for digital acquisition and paid media channels, driving growth and performance.Job Description

• Under direct supervision, assists in the coordination of basic marketing program execution.
• Develops a strong understanding of existing marketing strategies and ability to implement established programs/initiatives.
• Assists in the coordination and execution of marketing programs/initiatives, strategies and activities that may include advertising, sales content and internal communications. Assists in data collection and synthesis in order to identify trends.
• Ensures all operating activities are delivered within the established budget framework.
• Follows established processes and protocols including coordination with legal, compliance, finance, risk and other key partners. Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and requiredneeded to be successful in this position.

Roles at this level typically require a university / college degree with < 1 year of professional experience and/or successful completion of a formal development program. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.No Required Certification(s)No Required License(s)
California Residents

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