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CheckPoint Head Americas Field Marketing United States 71257555
09.03.2025
Key Responsibilities
- Develop and oversee the execution of integrated, comprehensive regional marketing plans that align with the sales strategy to drive customer acquisition, retention, and revenue growth.
- Lead and execute events to elevate the brand and drive engagement. Initiatives may include:
- Email campaigns
- Paid media
- Social media
- Digital and in-person events (e.g., tradeshows, roadshows, webinars)
- Content development
- Public Relations
- Collaborate closely with Channel Sales Leadership and partner organizations (including channel and tech partners) to optimize joint marketing programs and utilize MDF to fuel growth initiatives.
- Generate leads through physical, digital, and social activities, ensuring predictable pipeline creation and consistent revenue growth.
- Build and maintain strong, productive relationships across North America, South America, and Canada, developing deep relationships with sales teams, partners, and stakeholders.
- Work closely with corporate marketing, demand generation teams, and other sales and marketing functions to ensure alignment and effective execution.
- Lead and mentor a team of marketing professionals, fostering innovation and driving performance to exceed goals.
- Manage vendor relationships, budgets, and ensure world-class execution across marketing initiatives.
- Report to the CMO, ensuring strategic alignment and consistent communication.
Qualifications
- 15+ years of B2B marketing experience with a proven track record of leading teams and executing high-impact marketing programs.
- Strong experience working with partner organizations, including channel and tech partners, to execute joint campaigns that generate measurable results.
- Proven ability to create and execute marketing programs that generate leads, build pipelines, and drive revenue growth through a variety of channels (physical, digital, and social).
- Demonstrated success managing events that elevate brand presence and foster customer engagement.
- Strong executive presence and interpersonal skills, with the ability to successfully navigate a matrixed organization and build relationships at all levels.
- High competency in vendor and budget management, ensuring efficient use of resources and delivery of exceptional marketing results.
- Excellent written and verbal communication skills in English; Spanish proficiency is a plus.
- Entrepreneurial mindset with a highly professional, positive, solutions-focused attitude.
- Excellent work ethic, high integrity, and a proven ability to get things done in a fast-paced, dynamic environment.
- Must be eligible to work in the US without sponsorship from an employer now or in the future.
- EOE M/F/Veterans/Disabled.
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