Netflix Manager Product Marketing - TV Experience New Content Investments 

United States, California, Los Angeles 

711847464

Key Responsibilities:

• Collaborate with the product team to identify member needs and help shape the long-term vision for Netflix’s member experience innovations, including the future of TV and our investment in new content experiences.

• Develop the positioning statement for key product launches. What is the value we are offering to the customer? How do we stack up to competitor capabilities? How does this launch tie back to our brand differentiators?

• Build marketing strategy for launches. Pull together business goals, technical considerations, and expertise of the marketing teams to align on audiences to target, channels to employ, countries to activate, etc.

• Navigate complex cross-functional environments to ensure alignment and connectivity. Work across teams to align on product or feature naming, information architecture, and brand architecture.

• Assess upcoming product and feature launches to identify bigger stories or position multiple launches in a clear way for consumers and tie those launches back to the broader Netflix value proposition.

• Work with product and comms partners to clearly define marketing needs and coordinate various parts of the marketing organization to execute against those needs (e.g. brand design, organic social, paid social, partner marketing, etc).

• Partner with content design to ensure coherent and consistent language and narrative between in-service and off-service messaging.

• Communicate effectively with leadership, facilitating complex ideas in compelling and clear ways.

Requirements:

• 7+ years of experience in Marketing or related fields with an emphasis on product marketing or consumer marketing.

• Preferred B2C and/or entertainment industry product marketing experience.

• Strong interpersonal skills and communication capabilities with the ability to work across both highly technical and highly creative teams.

• Strong project management skills.

• Experience and success in managing cross-functional teams to bring products and features to market.

• Experience in developing consumer messaging, positioning, and targeting, and in handling multi-country product launches.

• High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment.

• High-level understanding of product growth and developing strategic roadmaps.

• Demonstrated ability to create detailed and actionable Product Briefs.

• Respect, understanding and enthusiasm for Netflix culture.