JPMorgan Product Marketer Vice President 

United States, New York, New York 

711528475

As a Product Marketer, Vice President in CDAO Platform, you will have an exciting opportunity to be in on the ground floor of a new platform and business that is transforming the way we deliver and provide technology solutions in AI/ML, data and analytics across the firm. The CDAO Platform is a suite of integrated services for internal data and model development. These services (AI/ML, data, analytics, governance, etc) can be assembled into workflows for personas across the firm to progress through the data and model development lifecycles. The platform aims to ease the experience for data scientists, data producers, and AI/ML practitioners to adopt and implement AI across the firm. You will have the unique responsibility to lead and develop the go-to-market strategy for the platform’s initial launch and expansion of additional products and solutions, working with cross-functional teams to execute the marketing plan and measuring the impact to shape future campaigns. You will develop content, define the messaging and positioning of our products and the platform to our clients and prospect, and support the execution of our adoption and business strategy. You will lead implementation of the internal marketing website using Adobe Experience Manager for content and layout partnering with design colleagues. You will gain exposure to the emerging technology and capabilities influencing the future of the data management space for institutional investors. You will be part of a small and entrepreneurial team of product and data experts where diverse skills and experiences are celebrated. This is an excellent position for a creative and highly driven individual who is ready to hit the ground running, work in a fast-paced environment, collaborate with multiple teams, and is willing to wear multiple hats to get things done.

Job responsibilities

• Lead and develop the go-to-market strategy for our products and solutions to increase customer awareness, product adoption, and brand advocacy for both internal and external facing audiences.
• Create a comprehensive marketing plan and manage the product launch cycles, including campaigns across different channels and touchpoints.
• Develop the CDAO Platform website as a digital channel for conversion across experiences - from attracting prospects to conversion and client engagement. Manage this growth.
• Produce high-quality and compelling content to power our product marketing efforts and sales enablement collateral (e.g. the messaging and positioning for our client materials, case studies, product collateral, websites, press releases, videos, digital campaigns, and pitch materials).
• Message and position: Articulate and synthesize complex product features and concepts into simple, powerful stories and narratives that resonate with targeted customer segments and user personas.
• Collaborate closely with teams across Product, Client Experience, firmwide Legal, Marketing and Communications as a cross-functional partner.
• Provide analysis of the competitive landscape, industry trends, and client feedback to shape our future product marketing strategies and campaigns.

Required qualifications, capabilities, and skills

• 5+ years experience in Product Marketing or related disciplines e.g. Sales, Product Management, Marketing - within a SaaS, data, or digital product organization.
• Background in driving adoption and running marketing activities for a data or technology platform.
• Extensive experience in developing and implementing go-to-market strategies and running a product launch with cross-functional teams.
• Proven track record and demonstrable experience in content development, copywriting, with excellent presentation skills.
• Track, analyze, and report on the marketing efforts against program goals and ROI.
• Comfortable with HTML, Adobe Experience Manager, Figma, Camtasia, After Effects.

Preferred qualifications, capabilities, and skills

• Ability to manage the development of client marketing collaterals including websites, videos, pitchbooks, and whitepapers.
• Demonstrated capacity to communicate complex, large-scale concepts clearly and thoughtfully.
• Driven, resourceful, action and detail-oriented, with a high ownership mindset to deliver measurable impact.
• Strong interest in marketing and design. Passionate about technology and storytelling.
• Be a brand champion and promote the standards and consistency across all touchpoints.
• Background in data, analytics or SaaS marketing is a plus.