מציאת משרת הייטק בחברות הטובות ביותר מעולם לא הייתה קלה יותר
Plarium Marketing Data Analyst Israel, Tel Aviv District 711208392
31.12.2024
Responsibilities
- Be a focal point for anything related to new players performance and KPIs across our range of games, strategic planning, user segmentation, tests and growth opportunities identification
- Daily support of ongoing analytical needs of the marketing department managers & teams
- Establish and monitor success metrics that measure and explain the impact of the marketing activities
- Design and initiate new features and reports to monitor & give insights on the marketing activity, using the marketing in-house BI system (for example, LTV, ROI forecasting, automatic rules)
- Run ad-hoc and in-depth analyses of the different Marketing activities and trends
- Support decision making based on data
- Collaborate with the game analysis team and the game studios to monitor and optimize our players experience, maximizing their retention in our games
What we expect
- B.A/BSc in a highly quantitative field such as mathematics industrial engineering economics statistics or equivalent academic knowledge
- At least 2 years of hands-on data analysis and story-telling experience
- Proven experience with measuring online success and identifying optimization opportunities
- Excellent understanding of online marketing metrics
- High proficiency in SQL with demonstrated experience in querying large complex datasets
- Strong Excel / Google Sheets skills
- Experience with data visualization tools such as Qlik Sense and Looker
- A solid grasp of statistical significance models and tools
Desired
- Marketing metrics of user funnel, user acquisition KPI’s
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