Red hat Associate Product Marketing Manager 

United States, North Carolina, Raleigh 

704395297

Job Summary

In this role, you will work in an environment where diverse perspectives are invited, the best ideas are valued, and people feel empowered to contribute. Freedom and courage are two of our core values, which is why you can practice taking risks and exploring the unknown and developing strengths. Yet being a Red Hatter isn't just about being brave; it's also about demonstrating commitment, executing to the best of our ability, and adapting as best practices or new information is presented.

Primary Job Responsibilities

• Develop product messaging and validate messaging through customer surveys, analyst inquiries, sales interviews, etc. to understand and create high quality content. Document market trends and document case studies that drive the product.

• Enables Sales Teams (account Executives) and global marketing campaigns with messaging/material to drive pipeline.

• Develop and execute marketing plans for new and existing OpenShift customers which may include white paper, blogs, videos, website copy, and social media.

• Be accountable for the success of product / feature launches, as well as lead the efforts. Deliver metrics supporting the success of the launch to share with peers.

• Help customers onboard and adopt the OpenShift platform and quickly realize its capabilities.

• Create and/or refresh marketing assets and content, including presentations, case studies, solution briefs, web content, and data sheets for new, existing, and multi product offerings.

• Collaborate with partner business units and corporate marketing to ensure that assets are current, optimized, impacting target business outcomes, and are utilized by Red Hat marketing teams.

• Produce internal communications and routinely update internal partners on program efforts and metrics and collaborate with corporate marketing teams to help support execution of demand generation, references, events, digital campaigns, etc.

• Coordinate with your peers to ensure ongoing collaboration, intense learning, and consistency in all we do.

Required Skills

• 0-2 years of experience in marketing or BA in marketing, communications, and/or technology

• Excellent written and verbal communication skill to tell compelling stories and write simple and consumable messaging

• Ability to synthesize technical information from a variety of stakeholders into a coherent story / message with clearly articulated business value

• Interpreting information to drive data-based decisions

• Understanding of different content needs for marketing funnel development as well as current martech practices to produce different kinds of content

• Excellent consensus building / driving marketing influence, critical thinking, and problem-solving skills.

• Experience with social media marketing

• Ability to:

• Manage multiple tasks and meet deadlines

• Understand industry trends and best practices for both the product and for product marketing in general

• Analyze data to foster data-driven decisions

• Employ a customer focused approach

• Learn new technologies, such as; Google Workspace, Jira, Slack

• Work full-time

• Have passion for, curiosity about, and a desire to learn

The salary range for this position is $31.07 - $48.22. Actual offer will be based on your qualifications.

Pay Transparency

● Comprehensive medical, dental, and vision coverage

● Flexible Spending Account - healthcare and dependent care

● Health Savings Account - high deductible medical plan

● Retirement 401(k) with employer match

● Paid time off and holidays

● Paid parental leave plans for all new parents

● Leave benefits including disability, paid family medical leave, and paid military leave