Salesforce Director Global Integrated Campaign Strategy 

United States, California, San Francisco 

695611348

Job Category

Marketing & Communications

Job Details

Develop & Scale the Integrated Campaigns Function

• Establish a campaign planning framework that enables OU Field Marketing teams to execute demand gen programs effectively.

• Build a new operating model that ensures global consistency while allowing for regional customization.

• Develop a Plan on a Page which demonstrates the HOW for marketing campaigns from the strategic briefs.

• Manage the campaign flighting calendar to orchestrate campaign timing and priorities.

Cross-Functional Collaboration & Alignment

• Serve as the primary liaison with Solution PMM teams to align messaging, positioning, and sales play mapping.

• Work closely with Brand Marketing, Creative, and Media Lab to drive cohesive, high-impact global campaign execution.

• Run planning sessions with 50+ cross-functional teams to get input and synthesize how the integrated marketing plan will come to fruition

Drive Campaign Strategy & Impact

• Ensure that 100% of industry demand gen campaigns are aligned to major industry trends and AI-powered transformation by January 31, 2025.

• Deliver a complete global master demand gen campaign program across the Power 30 industries.

• Support +15% YoY growth in Marketing Driven Pipeline through global demand gen campaign contributions in partnership with Global Field Marketing.

• Drive +20% YoY growth in AI product MDP ($189M) and leads from demand generation campaigns.

• Achieve 80% Field Marketing utilization of Global Campaign programs by Q4.

• Be available to consult with Media Lab or PMM on demand gen and integrated marketing best practices

Team & Leadership

• Champion data-driven marketing, leveraging Salesforce and Tableau dashboards to measure campaign impact and optimize performance.

• Advocate for best-in-class campaign execution, driving Field Marketing adoption of integrated campaigns at scale.

Preferred Qualifications & Experience

• 8+ years of experience in B2B marketing, demand generation, or integrated campaigns

• Proven leadership experience building and leading high-performing marketing teams

• Deep understanding of solution-based, customer-centric marketing and AI-powered transformation trends

• Strong track record in campaign strategy, audience segmentation, and pipeline impact measurement

• Expertise in working cross-functionally with Product Marketing, Field Marketing, Brand, and Creative teams

• Experience with Salesforce and Tableau for marketing performance analytics

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Posting Statement

to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. For Washington-based roles, the base salary hiring range for this position is $177,600 to $257,600. For California-based roles, the base salary hiring range for this position is $193,800 to $281,100.