Accountable for a specific digital analytics practice
Contribute to continuous development of the analytics practice in scope, including service portfolio evolution and aligned to global frameworks for focus areas assigned to you. Potential focus areas are:
Product Analysis and Business Performance
Campaign and Promotions storytelling
Business forecasting and Supply Chain
Ad-Hoc Analysis and reporting/Dashboard creation
Manage demand for insights and analytics. Conduct collection, tracking, mining and analysis of data and the generation of fact-based insights using multiple data sources.
Provide analytics services to stakeholders within the eCom market.
Ensure analytics results drive consumer experience and business impact and help achieve market sales plans.
Execute assigned projects in areas such as analytics implementation, data integration, tag management, qualitative data, etc.
Consulting
Support stakeholders in your areas of responsibility in the use of digital analytics to define goals, select appropriate KPIs, monitor performance and derive trends and opportunities.
Provide stakeholders with actionable recommendations and calls for action based on your gathered insights. Translate gathered insights into engaging, actionable and easy to digest insights presentations.
Maintain a strong stakeholder network with high level of trust that facilitates action-
Implement and use data driven decision processes, in line with a fact-based decision culture.
Reporting
Co-initiate and help implement new reporting structures or refine existing structures within your area of responsibility in alignment with Global Digital Analytics Frameworks and Data Governance.
Help distill best practice guidance to other markets and other adidas stakeholders to maximize the use of analytics capabilities.
Innovation
Build a strong internal and external network, informing the adidas Digital Analytics community on the latest trends and technological advances.
Key Relationships:
eCom Market teams
Global Digital Analytics
Finance
Supply Chain
Requirements
Education & Professional Experience
University degree in related field
4+ years of experience in Analytics
Experience in eCommerce environment preferred
Basic experience in leading a team is a plus
Soft-Skills
A passion for delivering data-based recommendations for quantifiable improvements in business results and consumer satisfaction.
Strong communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
Strong skills and story-telling
People management skills are a plus
Hard-Skills
Advanced proficiency in MS Office, PowerBi and SQL
Experience with Web analytics tools (Adobe, GA, Amplitude, etc.)
Advanced experience with Digital Analytics, BI, Financial, tools and KPIs
Proven project management skills, including the ability to lead projects or work on several projects simultaneously