Adidas SENIOR MANAGER BRAND 

United States, Colorado, Denver 

692999297

Brand

• Local brand P/L shared responsibility (incl. MaEx deployment and monitoring)
• One point contact to marketing subjects presenting for the CM and SEA
• Implement global / SEA brand strategy at country level
• Implement local brand and sports marketing activation programs (yearly marketing plan)
• Implement, evaluate, and feedback results of Brand communication of area plans: ATL, BTL, PR, SM, Digital marketing
• Implement and monitor marketing communication processes monitoring and 360 executions
• Implement and monitor all communication tools across channels in close alignment with Area SEA (e.g. Account campaigns, generic POS, advertising, event concepts and graphics)
• Local market research when / if applicable (consumer focus)
• Build & manage Entertainers & Influencers Marketing
• Management of relationships with teams / athletes e.g AR community, Local KOLs…etc.

Category - Implement Integrated Marketing Brand Efforts

• Manage the category Sales / Brand targets for the country as per SEA guidelines in terms of net sales, margins, sell through, stock turn, market share, Brand equity SP/SS
• Align the category forecasting process in co-operation with the local Sales, local planning, in line with SEA team to ensure country needs and parameters for delivery of SP / SS targets are met
• Align and synchronize specific market needs with area direction for Price / standard margin delivery
• Implement integrated marketing packages at market level (end to end responsibility). Inclusive of product / communications / sell in and sell through parameters
• Monitoring and feedback of campaign impact
• Deliver market specific tactical product packages aligned with the area category marketing team to achieve top-line and margin targets

GTM / Sell In: Support sell-in and key account pre-line meetings

• Lead and manage country GTM process in conjunction with the EM/SEA’s one
• Drive optimal implementation of areas such as Range architecture /product collections/hype product allocations / package buys across channels
• Assist Sales in pre-line meetings by aligning relevant range offer and providing sell through enhancing solutions
• Rationalize key account needs and provide feedback and recommendation to area for courses of action
• Monitor regularly compliance to the set range distribution channel guidelines
• Ensure delivery of category product range internally and externally across the entire channels
• Drive shelf space acquisition and new business development opportunities with sales teams

People

• Develop & nurture an effective team in country in conjunction with EM/SEA
• Ensure motivation and functional effectiveness of the team that will allow brand adidas to achieve its objectives
• Conduct periodic performance standards and giving inputs / recommendations to develop talents pull for the brand and organization

Operational

• Actively participating in the operational and strategic decision-making process in country
• Ensuring the operational needs of company are met (i.e. that business critical processes are in place and working)
• Liaise with local agencies and ensure execution of all SEA aligned brand concepts in country and within given budget purview
• Protecting interests and assets of company
• Building and developing the local team
• Actively support the development plans of other departments and promote cross department co-operation

Knowledge, Skills and Abilities:

• Ability to think strategically, define business opportunities and problems, understand complex business challenges and formulate effective solutions designed to improve results.
• Strong leadership and coaching skills, and the ability to capitalize on and apply these skills, resulting in the growth and development of managers and employees in the organization.
• Possesses strong interpersonal and communication skills, able to achieve desired results in a fast-paced, highly competitive, multi-tasking environment.
• Good understanding of global branding principles and adherence, significant knowledge of full Marketing mix with major brand
• Experience in leading and managing a diverse team
• Good project management, Marketing budget planning and management

Pre-requisite Knowledge / Skills

• Master or Degree in Marketing or Business Administration or related field
• Minimum 8 years’ experience in Marketing or Sales experience in Sporting Goods or Consumer Goods Industry. Ideal if there is experience in at 2 areas within the following: trade marketing, brand communications, media planning, visual merchandising.
• PC literature, excellent oral and written communication skills in English and local languages
• Preferable experience in the sport or clothing industry