Strategic Leadership
- Define and lead the end-to-end marketing strategy , tightly aligned with growth and revenue objectives.
- Champion the monday Service brand globally—develop positioning that differentiates us in a competitive market.
Growth & Demand Generation
- Own all aspects of demand generation , including inbound/outbound campaigns, performance marketing, and acquisition funnels.
- Design and run experiments , continuously testing creative and analytical strategies to optimize traffic and conversions.
- Leverage Account-Based Marketing (ABM) to build high-quality pipelines for sales.
Brand & Thought Leadership
- Shape the brand voice and identity across channels, increasing awareness and market relevance.
- Position monday Service as a thought leader through insightful content, PR, case studies, speaking opportunities, and customer success stories.
AI & Innovation Integration
- Proactively explore and integrate emerging AI tools and marketing technologies to stay ahead of industry trends and enhance execution.
Analytics & Optimization
- Define, monitor, and report on key marketing KPIs , using data to guide decisions and iterate rapidly.
- Manage a significant marketing budget with a focus on ROI and efficiency .
Cross-Functional Collaboration
- Partner closely with product, sales, and marketing teams across the organization to align strategy and execution.
- Coordinate with regional teams to ensure localization, brand consistency, and effective event execution.